Isms are the things the people really say when they open their mouths and speak without first engaging their brains. Most of the isms in this web site were probably said involuntarily. Indeed, for a saying to qualify as a true ism it is essential that the person who made the remark suffers huge embarrassment when the error is pointed out - as of course it must be on every occasion.
Click the links on the side menu or follow the Next and Back buttons below to see examples of the six types of isms collected by the ISMS Chairman & Chief Executive, together with an example of each type plus the chance to see all the isms in each ism category. This chart shows a summary of isms categories and, to misquote one of our isms contributors, the nonsense category (or true isms) is taking a major share of the lion's cake:
Some isms fall into more than one category so we've had to decide where we feel they are best suited - you may not agree. Also visit our main ism database to view our entire collection.
